SEO - Top 5 Factors Effecting Webpage Relevance

If you study a handful of Google SERPs (Search Engine Result Pages) you will easily notice that pages are not ranked by PageRank. They are in fact ranked by relevance, so if you learn which factors effect relevance and how each of those factors impact the relevance, you will be way ahead of 95% of your fellow webmasters. PR (PageRank) is one of the lessor factors in SERP ranking and applies primarily to weighting the relevance of outbound anchor text.

Your page's PR will influence other pages you link to, but has little bearing on where you rank for that page, it's all about relevance.

Everyone in the Search Engine Marketing business has their own list of important factors and I was recently asked for my top 5 factors that effect your page's relevance.

1. Keywords in title
2. Keywords in URL
3. Keywords in text
4. Keywords in outbound anchor text
5. Keywords in inbound anchor text

I don't believe that it is simply a coincidence that they also have search operators for each of these:

1. intitle:keyword
2. inurl:keyword
3. intext:keyword
4. site:domain.com inanchor:keyword
5. inanchor:keyword

Of course there are many other factors, but these appear to be the primary factors effecting relevance. If you nail these you will usually be way ahead of the pack and closing in on the leaders.

What do you think of my list?

Don